{"id":5353,"date":"2022-07-15T15:08:44","date_gmt":"2022-07-15T07:08:44","guid":{"rendered":"https:\/\/www.spair.com.cn\/?p=5353"},"modified":"2022-07-16T14:23:07","modified_gmt":"2022-07-16T06:23:07","slug":"zhong-guo-qi-che-dai-hang-ye-fen-xi-yu-ce-bao-gao","status":"publish","type":"post","link":"https:\/\/www.spair.com.cn\/archives\/5353","title":{"rendered":"\u4e2d\u56fd\u6c7d\u8f66\u5e26\u884c\u4e1a\u5e02\u573a\u524d\u666f\u5206\u6790\u9884\u6d4b\u62a5\u544a"},"content":{"rendered":"\n

\u6838\u5fc3\u5185\u5bb9\u63d0\u8981<\/strong><\/h4>\n\n\n\n

\u5e02\u573a\u9700\u6c42\uff1a<\/strong><\/p>\n\n\n\n

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1\u3001\u5e02\u573a\u89c4\u6a21\uff1a\u901a\u8fc7\u5bf9\u8fc7\u53bb\u8fde\u7eed\u4e94\u5e74\u4e2d\u56fd\u5e02\u573a\u6c7d\u8f66\u5e26\u884c\u4e1a\u6d88\u8d39\u89c4\u6a21\u53ca\u540c\u6bd4\u589e\u901f\u7684\u5206\u6790\uff0c\u5224\u65ad\u6c7d\u8f66\u5e26\u884c\u4e1a\u7684\u5e02\u573a\u6f5c\u529b\u4e0e\u6210\u957f\u6027\uff0c\u5e76\u5bf9\u672a\u6765\u4e94\u5e74\u7684\u6d88\u8d39\u89c4\u6a21\u589e\u957f\u8d8b\u52bf\u505a\u51fa\u9884\u6d4b\u3002\u8be5\u90e8\u5206\u5185\u5bb9\u5448\u73b0\u5f62\u5f0f\u4e3a\u201c\u6587\u5b57\u53d9\u8ff0+\u6570\u636e\u56fe\u8868\uff08\u67f1\u72b6\u6298\u7ebf\u56fe\uff09\u201d\u3002<\/p>\n\n\n\n

2\u3001\u4ea7\u54c1\u7ed3\u6784\uff1a\u4ece\u591a\u4e2a\u89d2\u5ea6\uff0c\u5bf9\u6c7d\u8f66\u5e26\u884c\u4e1a\u7684\u4ea7\u54c1\u8fdb\u884c\u5206\u7c7b\uff0c\u7ed9\u51fa\u4e0d\u540c\u79cd\u7c7b\u3001\u4e0d\u540c\u6863\u6b21\u3001\u4e0d\u540c\u533a\u57df\u3001\u4e0d\u540c\u5e94\u7528\u9886\u57df\u7684\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u6d88\u8d39\u89c4\u6a21\u53ca\u5360\u6bd4\uff0c\u5e76\u6df1\u5165\u8c03\u7814\u5404\u7c7b\u7ec6\u5206\u4ea7\u54c1\u7684\u5e02\u573a\u5bb9\u91cf\u3001\u9700\u6c42\u7279\u5f81\u3001\u4e3b\u8981\u7ade\u4e89\u5382\u5546\u7b49\uff0c\u6709\u52a9\u4e8e\u5ba2\u6237\u5728\u6574\u4f53\u4e0a\u628a\u63e1\u6c7d\u8f66\u5e26\u884c\u4e1a\u7684\u4ea7\u54c1\u7ed3\u6784\u53ca\u5404\u7c7b\u7ec6\u5206\u4ea7\u54c1\u7684\u5e02\u573a\u9700\u6c42\u3002\u8be5\u90e8\u5206\u5185\u5bb9\u5448\u73b0\u5f62\u5f0f\u4e3a\u201c\u6587\u5b57\u53d9\u8ff0+\u6570\u636e\u56fe\u8868\uff08\u8868\u683c\u3001\u997c\u72b6\u56fe\uff09\u201d\u3002<\/p>\n\n\n\n

3\u3001\u5e02\u573a\u5206\u5e03\uff1a\u4ece\u7528\u6237\u7684\u5730\u57df\u5206\u5e03\u548c\u6d88\u8d39\u80fd\u529b\u7b49\u56e0\u7d20\uff0c\u6765\u5206\u6790\u6c7d\u8f66\u5e26\u884c\u4e1a\u7684\u5e02\u573a\u5206\u5e03\u60c5\u51b5\uff0c\u5e76\u5bf9\u6d88\u8d39\u89c4\u6a21\u8f83\u5927\u7684\u91cd\u70b9\u533a\u57df\u5e02\u573a\u8fdb\u884c\u6df1\u5165\u8c03\u7814\uff0c\u5177\u4f53\u5305\u62ec\u8be5\u5730\u533a\u7684\u6d88\u8d39\u89c4\u6a21\u53ca\u5360\u6bd4\u3001\u9700\u6c42\u7279\u5f81\u3001\u9700\u6c42\u8d8b\u52bf\u2026\u2026\u8be5\u90e8\u5206\u5185\u5bb9\u5448\u73b0\u5f62\u5f0f\u4e3a\u201c\u6587\u5b57\u53d9\u8ff0+\u6570\u636e\u56fe\u8868\uff08\u8868\u683c\u3001\u997c\u72b6\u56fe\uff09\u201d\u3002<\/p>\n\n\n\n

4\u3001\u7528\u6237\u7814\u7a76\uff1a\u901a\u8fc7\u5bf9\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u7528\u6237\u7fa4\u4f53\u8fdb\u884c\u5212\u5206\uff0c\u7ed9\u51fa\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u5bf9\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u6d88\u8d39\u89c4\u6a21\u53ca\u5360\u6bd4\uff0c\u540c\u65f6\u6df1\u5165\u8c03\u7814\u5404\u7c7b\u7528\u6237\u7fa4\u4f53\u8d2d\u4e70\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u8d2d\u4e70\u529b\u3001\u4ef7\u683c\u654f\u611f\u5ea6\u3001\u54c1\u724c\u504f\u597d\u3001\u91c7\u8d2d\u6e20\u9053\u3001\u91c7\u8d2d\u9891\u7387\u7b49\uff0c\u5206\u6790\u5404\u7c7b\u7528\u6237\u7fa4\u4f53\u5bf9\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u5173\u6ce8\u56e0\u7d20\u4ee5\u53ca\u672a\u6ee1\u8db3\u7684\u9700\u6c42\uff0c\u5e76\u5bf9\u672a\u6765\u51e0\u5e74\u5404\u7c7b\u7528\u6237\u7fa4\u4f53\u5bf9\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u6d88\u8d39\u89c4\u6a21\u53ca\u589e\u957f\u8d8b\u52bf\u505a\u51fa\u9884\u6d4b\uff0c\u4ece\u800c\u6709\u52a9\u4e8e\u6c7d\u8f66\u5e26\u5382\u5546\u628a\u63e1\u5404\u7c7b\u7528\u6237\u7fa4\u4f53\u5bf9\u6c7d\u8f66\u5e26\u4ea7\u54c1\u7684\u9700\u6c42\u73b0\u72b6\u548c\u9700\u6c42\u8d8b\u52bf\u3002\u8be5\u90e8\u5206\u5185\u5bb9\u5448\u73b0\u5f62\u5f0f\u4e3a\u201c\u6587\u5b57\u53d9\u8ff0+\u6570\u636e\u56fe\u8868\uff08\u8868\u683c\u3001\u997c\u72b6\u56fe\uff09\u201d\u3002\u66f4\u591a\u5185\u5bb9\u2026\u2026<\/p>\n\n\n\n

\u7ade\u4e89\u683c\u5c40\uff1a<\/strong><\/p>\n\n\n\n

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\u6807\u6746\u4f01\u4e1a\uff1a<\/strong><\/p>\n\n\n\n

\u5bf9\u6807\u6746\u4f01\u4e1a\u7684\u7814\u7a76\u4e00\u76f4\u662f\u4e2d\u7ecf\u89c6\u91ce\u7814\u7a76\u62a5\u544a\u7684\u6838\u5fc3\u548c\u57fa\u7840\uff0c\u56e0\u4e3a\u6807\u6746\u4f01\u4e1a\u76f8\u5f53\u4e8e\u884c\u4e1a\u7814\u7a76\u7684\u6837\u672c\uff0c\u6240\u4ee5\uff0c\u4e00\u5b9a\u6570\u91cf\u6807\u6746\u4f01\u4e1a\u7684\u53d1\u5c55\u52a8\u6001\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a\uff0c\u53cd\u6620\u4e86\u4e00\u4e2a\u884c\u4e1a\u7684\u4e3b\u6d41\u53d1\u5c55\u8d8b\u52bf\u3002\u672c\u62a5\u544a\u7cbe\u5fc3\u9009\u53d6\u4e86\u6c7d\u8f66\u5e26\u884c\u4e1a\u89c4\u6a21\u8f83\u5927\u4e14\u6700\u5177\u4ee3\u8868\u6027\u76845-10\u5bb6\u6807\u6746\u4f01\u4e1a\u8fdb\u884c\u8c03\u67e5\u7814\u7a76\uff0c\u5305\u62ec\u6bcf\u5bb6\u4f01\u4e1a\u7684\u884c\u4e1a\u5730\u4f4d\u3001\u7ec4\u7ec7\u67b6\u6784\u3001\u4ea7\u54c1\u6784\u6210\u53ca\u5b9a\u4f4d\u3001\u7ecf\u8425\u72b6\u51b5\u3001\u8425\u9500\u6a21\u5f0f\u3001\u9500\u552e\u7f51\u7edc\u3001\u6280\u672f\u4f18\u52bf\u3001\u53d1\u5c55\u52a8\u5411\u7b49\u5185\u5bb9\u3002\u672c\u62a5\u544a\u4e5f\u53ef\u4ee5\u6309\u7167\u5ba2\u6237\u8981\u6c42\uff0c\u8c03\u6574\u6807\u6746\u4f01\u4e1a\u7684\u9009\u53d6\u6570\u91cf\u548c\u9009\u53d6\u65b9\u6cd5\u3002<\/p>\n\n\n\n

\u6295\u8d44\u673a\u4f1a\uff1a<\/strong><\/p>\n\n\n\n

\u672c\u62a5\u544a\u5bf9\u6c7d\u8f66\u5e26\u884c\u4e1a\u6295\u8d44\u673a\u4f1a\u7684\u7814\u7a76\u5206\u4e3a\u4e00\u822c\u6295\u8d44\u673a\u4f1a\u7814\u7a76\u548c\u7279\u5b9a\u9879\u76ee\u6295\u8d44\u673a\u4f1a\u7814\u7a76\uff0c\u4e00\u822c\u6295\u8d44\u673a\u4f1a\u4e3b\u8981\u4ece\u7ec6\u5206\u4ea7\u54c1\u3001\u533a\u57df\u5e02\u573a\u3001\u4ea7\u4e1a\u94fe\u7b49\u89d2\u5ea6\u8fdb\u884c\u5206\u6790\u8bc4\u4f30\uff0c\u7279\u5b9a\u9879\u76ee\u6295\u8d44\u673a\u4f1a\u4e3b\u8981\u9488\u5bf9\u6c7d\u8f66\u5e26\u884c\u4e1a\u62df\u5728\u5efa\u5e76\u5bfb\u6c42\u5408\u4f5c\u7684\u9879\u76ee\u8fdb\u884c\u8c03\u7814\u8bc4\u4f30\u3002<\/p>\n\n\n\n

\u7814\u7a76\u65b9\u6cd5<\/h4>\n\n\n\n
  • \u65f6\u95f4\u5e8f\u5217\uff1a<\/strong><\/li><\/ul>\n\n\n\n

    \u65f6\u95f4\u5e8f\u5217\u662f\u6307\u5c06\u67d0\u79cd\u73b0\u8c61\u67d0\u4e00\u4e2a\u7edf\u8ba1\u6307\u6807\u5728\u4e0d\u540c\u65f6\u95f4\u4e0a\u7684\u5404\u4e2a\u6570\u503c\uff0c\u6309\u65f6\u95f4\u5148\u540e\u987a\u5e8f\u6392\u5217\u800c\u5f62\u6210\u7684\u5e8f\u5217\u3002\u65f6\u95f4\u5e8f\u5217\u6cd5\u662f\u4e00\u79cd\u5b9a\u91cf\u9884\u6d4b\u65b9\u6cd5\uff0c\u4ea6\u79f0\u7b80\u5355\u5916\u5ef6\u65b9\u6cd5\u3002\u5728\u7edf\u8ba1\u5b66\u4e2d\u4f5c\u4e3a\u4e00\u79cd\u5e38\u7528\u7684\u9884\u6d4b\u624b\u6bb5\u88ab\u5e7f\u6cdb\u5e94\u7528\u3002\u65f6\u95f4\u5e8f\u5217\u5206\u6790\u5728\u7b2c\u4e8c\u6b21\u4e16\u754c\u5927\u6218\u524d\u5e94\u7528\u4e8e\u7ecf\u6d4e\u9884\u6d4b\u3002\u4e8c\u6b21\u5927\u6218\u4e2d\u548c\u6218\u540e\uff0c\u5728\u519b\u4e8b\u79d1\u5b66\u3001\u7a7a\u95f4\u79d1\u5b66\u3001\u6c14\u8c61\u9884\u62a5\u548c\u5de5\u4e1a\u81ea\u52a8\u5316\u7b49\u90e8\u95e8\u7684\u5e94\u7528\u66f4\u52a0\u5e7f\u6cdb\u3002\u65f6\u95f4\u5e8f\u5217\u5206\u6790(Time series analysis)\u662f\u4e00\u79cd\u52a8\u6001\u6570\u636e\u5904\u7406\u7684\u7edf\u8ba1\u65b9\u6cd5\u3002\u8be5\u65b9\u6cd5\u57fa\u4e8e\u968f\u673a\u8fc7\u7a0b\u7406\u8bba\u548c\u6570\u7406\u7edf\u8ba1\u5b66\u65b9\u6cd5\uff0c\u7814\u7a76\u968f\u673a\u6570\u636e\u5e8f\u5217\u6240\u9075\u4ece\u7684\u7edf\u8ba1\u89c4\u5f8b\uff0c\u4ee5\u7528\u4e8e\u89e3\u51b3\u5b9e\u9645\u95ee\u9898\u3002<\/strong><\/p>\n\n\n\n

    • SWOT<\/strong>\u5206\u6790\uff1a<\/strong><\/li><\/ul>\n\n\n\n

      SWOT\uff08Strengths Weakness Opportunity Threats\uff09\u5206\u6790\u6cd5\uff0c\u53c8\u79f0\u4e3a\u6001\u52bf\u5206\u6790\u6cd5\u6216\u4f18\u52a3\u52bf\u5206\u6790\u6cd5\uff0c\u7528\u6765\u786e\u5b9a\u4f01\u4e1a\u81ea\u8eab\u7684\u7ade\u4e89\u4f18\u52bf\uff08strength\uff09\u3001\u7ade\u4e89\u52a3\u52bf\uff08weakness\uff09\u3001\u673a\u4f1a(opportunity)\u548c\u5a01\u80c1\uff08threat\uff09\uff0c\u4ece\u800c\u5c06\u516c\u53f8\u7684\u6218\u7565\u4e0e\u516c\u53f8\u5185\u90e8\u8d44\u6e90\u3001\u5916\u90e8\u73af\u5883\u6709\u673a\u5730\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n\n\n\n

      • PEST<\/strong>\u5206\u6790\uff1a<\/strong><\/li><\/ul>\n\n\n\n

        PEST\u5206\u6790\u662f\u6307\u5b8f\u89c2\u73af\u5883\u7684\u5206\u6790\uff0cP\u662f\u653f\u6cbb(Political System)\uff0cE\u662f\u7ecf\u6d4e(Economic)\uff0cS\u662f\u793e\u4f1a(Social)\uff0cT\u662f\u6280\u672f(Technological)\u3002\u5728\u5206\u6790\u4e00\u4e2a\u884c\u4e1a\u53d1\u5c55\u73af\u5883\u7684\u65f6\u5019\uff0c\u901a\u5e38\u662f\u901a\u8fc7\u8fd9\u56db\u4e2a\u56e0\u7d20\u6765\u8fdb\u884c\u5206\u6790\u8be5\u884c\u4e1a\u7684\u4f01\u4e1a\u6240\u9762\u4e34\u7684\u72b6\u51b5\u3002<\/p>\n\n\n\n

        • \u6ce2\u7279\u4e94\u529b\u6a21\u578b\uff1a<\/strong><\/li><\/ul>\n\n\n\n

          \u6ce2\u7279\u4e94\u529b\u6a21\u578b\u4ece\u4e00\u5b9a\u610f\u4e49\u4e0a\u6765\u8bf4\u96b6\u5c5e\u4e8e\u5916\u90e8\u73af\u5883\u5206\u6790\u65b9\u6cd5\u4e2d\u7684\u5fae\u89c2\u5206\u6790\uff0c\u5c06\u5927\u91cf\u4e0d\u540c\u7684\u56e0\u7d20\u6c47\u96c6\u5728\u4e00\u4e2a\u7b80\u4fbf\u7684\u6a21\u578b\u4e2d\uff0c\u4ee5\u6b64\u5206\u6790\u4e00\u4e2a\u884c\u4e1a\u7684\u57fa\u672c\u7ade\u4e89\u6001\u52bf\u3002\u6ce2\u7279\u4e94\u529b\uff0c\u5206\u522b\u4e3a\uff1a\u4f9b\u5e94\u5546\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u3001\u8d2d\u4e70\u8005\u7684\u8ba8\u4ef7\u8fd8\u4ef7\u80fd\u529b\u3001\u6f5c\u5728\u8fdb\u5165\u8005\u7684\u5a01\u80c1\u3001\u66ff\u4ee3\u54c1\u7684\u5a01\u80c1\u548c\u73b0\u6709\u4f01\u4e1a\u4e4b\u95f4\u7684\u7ade\u4e89\u3002<\/p>\n\n\n\n

          \u8be5\u6a21\u578b\u7531\u8fc8\u514b\u5c14\u2022\u6ce2\u7279\uff08Michael Porter\uff09\u4e8e\u4e0a\u4e16\u7eaa80\u5e74\u4ee3\u521d\u63d0\u51fa\uff0c\u5bf9\u516c\u53f8\u6218\u7565\u5236\u5b9a\u4ea7\u751f\u5168\u7403\u6027\u7684\u6df1\u8fdc\u5f71\u54cd\uff0c\u7528\u4e8e\u7ade\u4e89\u6218\u7565\u7684\u5206\u6790\uff0c\u53ef\u4ee5\u6709\u6548\u7684\u5206\u6790\u5ba2\u6237\u7684\u7ade\u4e89\u73af\u5883\u3002\u6ce2\u7279\u7684\u201c\u4e94\u529b\u201d\u5206\u6790\u6cd5\u662f\u5bf9\u4e00\u4e2a\u4ea7\u4e1a\u76c8\u5229\u80fd\u529b\u548c\u5438\u5f15\u529b\u7684\u9759\u6001\u65ad\u9762\u626b\u63cf\uff0c\u8bf4\u660e\u7684\u662f\u8be5\u4ea7\u4e1a\u4e2d\u7684\u4f01\u4e1a\u5e73\u5747\u5177\u6709\u7684\u76c8\u5229\u7a7a\u95f4\uff0c\u6240\u4ee5\u8fd9\u662f\u4e00\u4e2a\u4ea7\u4e1a\u5f62\u52bf\u7684\u8861\u91cf\u6307\u6807\uff0c\u800c\u975e\u4f01\u4e1a\u80fd\u529b\u7684\u8861\u91cf\u6307\u6807\u3002<\/p>\n\n\n\n

          • SCP<\/strong>\u4ea7\u4e1a\u5206\u6790\u6a21\u578b\uff1a<\/strong><\/li><\/ul>\n\n\n\n

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